Learning from an epidemic
+ PUBLICATION DESIGN + PRESENTATION DESIGN + SOCIAL DESIGN + LAYOUT
How might we activate spaces for conversation that ignites engagement in holistic HIV prevention and care?
MICA PRACTICE-BASED STUDIO'S GUIDING QUESTION FOR BICX 2020:
BICx is an event inspired by TEDx that grew out of a human-centered design process in collaboration with the Baltimore City Health Department (BCHD) Social Innovation team. Tasked by the CDC with destigmatizing and preventing HIV, the health department had been opening up this taboo topic through a public storytelling series called Baltimore in Conversation (BIC). I joined a team that was researching target populations in Baltimore and prototyping a new event. Many in Baltimore wanted a more intimate space to talk about HIV.
Our team tested out the user experience for the event through lo-fi prototyping and journey mapping. Ultimately, we developed an experience on Zoom that was focused on sex during the pandemic. It will be an ongoing conversation series called BICx. Using my classmates' writing, I designed a summary book about our findings for BCHD.
I consolidated a new branding system for BICx designed by Cameron Morgan with the iconography for the People Who Look Like Me campaign (a related initiative). I relied heavily on blues to add trust and seriousness to the summary, but also added quirky accents and color to honor the human dimension of this work.
I continued working with BCHD as they developed a brand for the overall Ending the HIV Epidemic campaign. The spirit of the branding is similar to the sub brand of BICx. This presentation was accompanied by a 90 page draft report with similar but simplified styles. You can read more on my blog about the process of updating the look and feel of the health department's infographics.